North Laine wayfinding
Part of the North Laine identity project was to create an experimental Way Finding system which would be more efficient and contemporary.
This cube structure was developed to point out multiple directions in the busy city. Each individual cube has street names, directions and key city locations.
It became apparent that this sign was too complicated and confusing to the reader. However, it is aesthetically pleasing to the eye and suits Brighton’s quirky culture.
The final design was visual and informative in a simple manner.
Less is more!